UX As Strategy Or Design? A Roundtable Discussion
Updated: 2012-09-30 18:28:06
Work Ideas Events About Contact Search September 28, 2012 UX As Strategy Or Design A Roundtable Discussion By Jesse James Garrett 8 Comments At UX Week 2012, Adaptive Path co-founder Peter Merholz presented a , well , provocative talk called User Experience Is Strategy , Not Design Peter's talk built upon some of my ideas from previous talks and drew on his own observations to assert that framing UX work as design is a misleading disservice to the work itself . Peter has summarized his talk in a blog post on his site Shortly after the conference , Peter joined me and veteran interaction designer Jonathan Korman for a roundtable discussion . No , seriously , the table was actually round We talked about the issues raised by Peter's talk , where UX practices do and should reside in