UX As Strategy Or Design? A Roundtable Discussion
Updated: 2012-09-30 18:28:06
Work Ideas Events About Contact Search September 28, 2012 UX As Strategy Or Design A Roundtable Discussion By Jesse James Garrett 8 Comments At UX Week 2012, Adaptive Path co-founder Peter Merholz presented a , well , provocative talk called User Experience Is Strategy , Not Design Peter's talk built upon some of my ideas from previous talks and drew on his own observations to assert that framing UX work as design is a misleading disservice to the work itself . Peter has summarized his talk in a blog post on his site Shortly after the conference , Peter joined me and veteran interaction designer Jonathan Korman for a roundtable discussion . No , seriously , the table was actually round We talked about the issues raised by Peter's talk , where UX practices do and should reside in

We’re getting a lot of attention lately and we’re not going to lie, it feels pretty good. Obviously the announcement that Nintendo is embracing Unity for Wii U game development was great news for us this week. Now, we’re happy to say that another veteran studio, Obsidian Entertainment, has come over to Unity for their...
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Unity was in full effect at the Made in Brighton games conference yesterday – getting a mention right off the bat in the first talk. The south coast town has become a Mecca for games developers and digital arts with it’s beguiling beach life, hipster hangouts, and daring developers. Hosted in the magical Brighton Ballroom, and sponsored...